One platform that moves people from first finding you, to becoming a lead, to staying a loyal client. Search, lead capture and client success — built into a single journey and run for you. The platform is Kresstek: our own software, not a rented CRM with your logo on it.
Your buyers ask AI assistants and answer boxes now. We optimise for all three layers so you show up wherever the question gets asked — not just where it used to.
Technical health, on-page content and authority that earn rankings in Google & Bing. The foundation everything else stands on.
Structuring content to win answer boxes, “people also ask” and voice results — so you’re the answer, not just a result.
Getting your brand recommended inside ChatGPT, Perplexity, Gemini and Google AI Overviews — the fastest-growing way buyers discover providers.
Getting found is only the first third. Kresstek is the software that catches the enquiry and carries it all the way to a paid, repeat client — capture, quote, schedule, invoice, follow up.
Most agencies bolt you onto a generic CRM and charge you rent on it. We wrote ours. That means the journey we map for your business is the journey the software actually runs — not the nearest thing a template allowed.
Kresstek is built one trade at a time: a version shaped around how that trade really quotes and schedules work, rather than a blank pipeline you have to bend into shape. Roofing is live now. Scaffolding is next.
A board that moves every enquiry through New, Contacted, Assessment booked, Quoted, Scheduled and Completed. Nothing sits in an inbox waiting to be forgotten.
One script tag drops a smart enquiry form onto your existing site. Submissions arrive in the pipeline instantly, tagged with where they came from.
Answers when you're up a ladder. Holds a real conversation, qualifies the job, captures the details and files the lead with a transcript and an urgency read.
Every lead records how it arrived — the form, the voice agent or entered by hand — so the marketing spend can be judged on real jobs, not traffic.
Every lead plotted geographically by locality, so you can see where the work actually clusters and route a day's visits without guesswork.
Assessments and jobs on one calendar, with suggested appointment slots so booking a visit is a click rather than a back-and-forth.
Capture the job shape by shape with assisted prediction, so the measurements feeding the price are consistent whoever took them.
Your rates, materials and job variables live in settings and drive the arithmetic — so every quote prices the same way, whoever writes it.
Generated from the measure-up as a branded PDF, emailed from your address, and accepted by the client without printing or scanning anything.
Raised straight off an accepted quote — no retyping — then sent, tracked and marked paid. The quote-to-cash step stops leaking.
Rules that fire on real events: quote sent, quote accepted, job completed, invoice paid, service anniversary. The follow-up nobody has time for, sent anyway.
Every client with their full timeline — notes, photos, quotes, invoices and past jobs — so the anniversary call starts from what you actually did.
Invite your crew with roles and permissions. Office staff, estimators and owners each see what they need and nothing they shouldn't.
New leads this week, pipeline value, jobs scheduled and where every enquiry came from — the numbers that answer "how are we doing" in one screen.
We host it, maintain it and improve it. There is no plugin to update, no server to babysit and no separate subscription to a CRM vendor.
The complete custom journey is Platinum — the full build, run end to end. Silver and Gold are ways in: start by getting found, add lead capture, then grow into the whole thing. Every tier carries everything below it, billed monthly.
All prices are placeholders for this proof of concept — final pricing set before launch.
| Capability | SilverFOUND | Gold+ CAPTURE | Platinum+ KEEP |
|---|---|---|---|
| 01 — Search visibility | |||
| SEO (technical + on-page) | ✓ | ✓ | ✓ |
| AEO — answer-box & voice | ✓ | ✓ | ✓ |
| GEO — AI-engine citations | ✓ | ✓ | ✓ |
| Monthly reporting & trend watching | ✓ | ✓ | ✓ |
| 02 — Capture & outbound · the Kresstek platform | |||
| Lead pipeline, clients & team accounts | — | ✓ | ✓ |
| Embedded capture form | — | ✓ | ✓ |
| Jobs map & dashboard | — | ✓ | ✓ |
| Quotes & invoices (branded PDF) | — | ✓ | ✓ |
| Lead-to-SEO attribution | — | ✓ | ✓ |
| AI voice receptionist | — | — | ✓ |
| On-site measure-up & pricing rules | — | — | ✓ |
| Clay Outbound Professional | — | ✓ | Scaled |
| Google Maps lead scraping | — | ✓ | Priority |
| 03 — Client success | |||
| Retention automation & follow-ups | — | — | ✓ |
| Calendar, smart slots & scheduling | — | — | ✓ |
| Customer-success journey & onboarding | — | — | ✓ |
| Platform shaped to your trade | — | — | ✓ |
| Dedicated success manager + QBRs | — | — | ✓ |
| Support | Standard | Priority | Priority + SM |
This is the flagship product up close — bespoke platforms we designed, built and now operate end to end, covering the whole journey from first enquiry to loyal client. All three are Platinum.
The platform behind every Gold and Platinum journey. Kresstek is built one trade at a time rather than as a blank CRM — the first build runs a roof restoration business end to end, from the enquiry landing to the anniversary follow-up two years later. Scaffolding is the next vertical.
A succulent & plant brand selling online, at markets and wholesale. Platinum here means we own the entire back-of-house operation — the systems that turn orders into fulfilled, labelled, merchandised product at scale.
A Penzance-based photography studio. The textbook full journey — Platinum here runs the entire client lifecycle, from first enquiry through delivered gallery to repeat booking, on one platform we built and operate.
Bolt these onto any package the moment a client needs more.
SEO/AEO-optimised articles & landing pages, written and published monthly.
Google & Meta campaigns managed alongside your organic strategy.
Custom dashboards, weekly cadence and live KPI access for stakeholders.
More cities or industries scraped and enriched for broader coverage.
Higher send volume, more sequences and multi-channel outreach.
Review generation & monitoring across Google, industry sites and socials.
Kresstek is our own software — the platform that runs the capture and retention half of your journey. It handles leads, quotes, invoices, scheduling and follow-ups. It comes with Gold and Platinum rather than as a separate subscription, and we host and maintain it as part of your monthly plan.
Because a generic CRM forces the journey to fit the tool. Owning the software means the journey we map for your business is the one it actually runs — and when your process changes, we change the software instead of asking you to work around it.
Roofing is the first vertical and it’s live. Scaffolding is next. The core — leads, quotes, invoices, scheduling, retention, teams — is trade-agnostic; what changes per trade is how the work is measured and priced. If you’re in a trade we haven’t built yet, that’s a Platinum conversation.
SEO earns you rankings in traditional search. AEO optimises for answer boxes, voice and featured snippets. GEO gets your brand cited inside AI assistants like ChatGPT and Perplexity. We run all three together because that’s where your customers actually look now.
Every submission is tagged with its source — keyword, channel or AI engine — and written straight into Kresstek. You finally see which marketing effort produced each real job, not just traffic.
Clay builds and enriches targeted prospect lists — firmographics, contact data, intent signals — and powers automated, personalised email sequences. Included in Gold and scaled up in Platinum for corporate lead generation.
We pull and enrich business listings by location and industry — ideal for local and corporate B2B — then pipe them straight into Kresstek and your outreach.
You do. Your leads, clients, quotes and invoices are yours, and we’ll export the lot in a portable format on request. Plans are monthly and you can cancel any time.
Yes. Each tier carries everything below it, so upgrading just switches on the next set of features — no migration, no lost data.
We work with businesses across the UK and Australia, and bill in GBP or AUD. Everything is delivered remotely on a simple monthly plan.
Book a free 20-minute strategy call. We’ll map your goals to the right tier — and show you where you’re invisible to AI search today.